Careers / He wet more than his pants.

He wet more than his pants.

In this image, Marcus Thomas Chief Client Officer Mark Bachmann is about to be dunked into a tank of eggnog-like liquid as part of the agency's experiential holiday card. But it wasn't just any dunk tank. This one was activated by balls thrown from a pitching machine actuated by guests who waited in an online queue to take a shot remotely using controls on their keyboard. (Just let that sink in for a minute, and imagine the in-house engineering it took to make that happen.)

Bachmann was one of many agency staffers who volunteered to take a dunk for charity. (And, trust me, the sacrifice was real: the eggnog was freezing.)