planning

Marcus Thomas planners are well-trained in interpreting marketing research to develop a clear, cohesive direction for our clients. They regularly conduct SWOT (strengths, weaknesses, opportunities, threats) and GOAST (goals, opportunities, audiences, strategies, tactics) sessions for our clients and help develop everything from simple campaign direction and long-term strategic marketing plans to overall brand assessment. Our planners also provide a range of tools to determine the return on investment of any communications program being recommended.