After its introduction last year, Pinterest has quickly soared to become the fastest-growing social platform. Based largely on this success, Pinterest introduced pages for businesses this week. This means all Pinterest accounts used for commercial purposes must now convert from an individual account to a business account. While, initially, the changes are not that dramatic (visually you won’t notice much of a difference at all), we anticipate further changes down the road as Pinterest increases its offerings for businesses.
Following are a few highlights of the new business pages. We’ll be sure to keep you informed of further changes as they develop.
A. Key Change − Pinterest has created a Business Terms of Service, specifically addressing the platform’s use for commercial purposes. Among other things, the terms address usage rights for material you post, as well as how Pinterest and its members can use your content.
B. Key Change – Like individual accounts, business accounts will include website verification, though Pinterest has streamlined the verification process.
C. Key Change – New tools and resources are available for businesses, including best practices, case histories, and new buttons and widgets.
If you are interested in learning more about Pinterest, we’re happy to sit down and talk with your team.