Thinking / A Campaign That's Built for Life

A Campaign That's Built for Life

Cleveland, OHIO (May 15, 2013) – Marcus Thomas, a $130 million integrated marketing communications firm based in Cleveland, launches a new spring campaign for Troy-Bilt.

Yard enthusiasts are the kind of people who live for Saturday mornings. And when they know Troy-Bilt, they buy Troy-Bilt. Problem is, not enough of them are aware of the brand. That’s about to change. Marcus Thomas conducted extensive research to learn what makes the Yard Enthusiast tick, and set out to create a comprehensive advertising campaign to drive consideration and deliver on the brand’s strong product attributes: “Saturday after Saturday. Season after season. Troy-Bilt is built to last.”

The result is a multitasking program that leverages owned media, extensive social engagement, brand and product digital, community outreach and media relations – all with multiple purposes intersecting with our busy enthusiast. The trigger? A national TV spot with a Shazam twist, enabling viewers to retrieve additional information just by listening to the spot with their Smartphone.

About Marcus Thomas
Marcus Thomas is a $130 million, fully integrated marketing communications agency with 170 professionals in Cleveland and Youngstown, Ohio, and Buenos Aires, Argentina. Clients include Akron Children’s Hospital, MTD Products (Troy-Bilt, Yard-Man, Yard Machines, Remington and MTD brands), Nestlé, the Ohio Lottery, Quanex, Sherwin-Williams Paint and Sundries Brands (Dutch Boy, Krylon, Purdy and Pratt & Lambert brands), SIRVA, Swagelok and Tarkett, among others. For more information, visit marcusthomasllc.com.