Marcus Thomas’ use of brand tracking surveys to evaluate the impact of social activities has been mentioned in a November report on social media measurement from Forrester.
The 10-page report, “Win the Social Marketing Measurement Game,” written by Forrester’s Nate Elliott is only available to Forrester subscribers at www.forrester.com. Marcus Thomas clients can contact their account manager or planner for more details on social media measurement or other aspects of brand planning and analytics.
Marcus Thomas’ SVP Phil Johnston, VP Heidi Modarelli-Frank, and SVP and Analytics Chief Scott Chapin provided background information for Mr. Elliott’s report.
Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.