Such might be said for advertising in today’s digital age. Certainly, we’ve achieved the marketing person’s goal of literally reaching each customer on an individual basis and often, with a personalized message.
Yet, thanks to the use of such new mediums as Facebook and Twitter, along with email and blogs, the target market is being bombarded with more messages than ever before. As such, the challenge is even greater than in the days when mass media was king.
We must work harder and smarter to make the message attention-getting and relevant – so instead of changing the station, the recipient doesn’t hit the DELETE button.