Cleveland, OHIO (May 7, 2013) – Following a structured RFP process, the Ohio Department of Administrative Services, Columbus, has awarded Marcus Thomas, Cleveland, the primary agency (“Brand Development Agency”) role for the Ohio Lottery, consolidating the account’s creative and media portions, effective July 1. As the Brand Development Agency, Marcus Thomas will be responsible for the overall architecture of the Ohio Lottery Commission (OLC) brand, creative development of annual programs and select game launches, as well as overall media strategy, spend, metrics and reporting. In the same review, Marcus Thomas defended and retained the media portion of the account, which it has held since 2001. An expected budget of $16 million will go to TV, radio, outdoor, print, POS and digital, as well as some social media. First work will be for the Mega Millions game.
The award was based on three phases: a written RFP response, a cost proposal and the presentation of an integrated campaign. The written RFP response detailed our expertise and approach to brand and creative strategy, media and sponsorships, digital development and marketing, retail activation, public relations, and event management and production.
In the fiscal year ending June 30, 2012, the Ohio Lottery delivered $771 million to the Lottery Profits Education Fund in support of primary and secondary education in Ohio. www.ohiolottery.com
About Marcus Thomas
Marcus Thomas is a $130 million, fully integrated marketing communications agency with 170 professionals in Cleveland and Youngstown, Ohio, and Buenos Aires, Argentina. Clients include Akron Children’s Hospital, MTD Products (Troy-Bilt, Yard-Man, Yard Machines, Remington and MTD brands), Nestlé, the Ohio Lottery, Quanex, Sherwin-Williams Paint and Sundries Brands (Dutch Boy, Krylon, Purdy, and Pratt & Lambert brands), SIRVA, Swagelok and Tarkett, among others.