Thinking / The New York Times Sees It

The New York Times Sees It

It’s not every day that an agency from Cleveland has its work featured in The New York Times. But that happened last week to Cleveland-based Marcus Thomas, for its work for Ohio Lottery.

You can see the story here.

The story talks about the agency's new campaign to promote scratch-off games. More importantly, the story talks about a significant insight the Marcus Thomas team uncovered about what matters to scratch-off players: for them, it’s not always about winning. Sometimes it’s just about the fun of scratching.

"This may seem like a little thing, but the agency believes acting on this insight will drive sales – and that’s what we’re in business to do," said Mark Bachmann, partner and chief client officer.

About Marcus Thomas
Marcus Thomas is a $169 million, fully integrated marketing communications agency with more than 180 professionals in Cleveland and Youngstown, Ohio, and Buenos Aires, Argentina. Clients include Akron Children’s Hospital, MTD Products (Troy-Bilt, Yard-Man, Yard Machines, Remington and MTD brands), Nestlé, the Ohio Lottery, Quanex, Sherwin-Williams (selected brands), SIRVA, Swagelok and Tarkett, among others. For more information, visit marcusthomasllc.com.