It’s not every day that an agency from Cleveland has its work featured in The New York Times. But that happened last week to Cleveland-based Marcus Thomas, for its work for Ohio Lottery.
You can see the story here.
The story talks about the agency's new campaign to promote scratch-off games. More importantly, the story talks about a significant insight the Marcus Thomas team uncovered about what matters to scratch-off players: for them, it’s not always about winning. Sometimes it’s just about the fun of scratching.
"This may seem like a little thing, but the agency believes acting on this insight will drive sales – and that’s what we’re in business to do," said Mark Bachmann, partner and chief client officer.
About Marcus Thomas
Marcus Thomas is a $169 million, fully integrated marketing communications agency with more than 180 professionals in Cleveland and Youngstown, Ohio, and Buenos Aires, Argentina. Clients include Akron Children’s Hospital, MTD Products (Troy-Bilt, Yard-Man, Yard Machines, Remington and MTD brands), Nestlé, the Ohio Lottery, Quanex, Sherwin-Williams (selected brands), SIRVA, Swagelok and Tarkett, among others. For more information, visit marcusthomasllc.com.