Thinking / User-Generated Video System Shows Troy-Bilt "How We're Built"

User-Generated Video System Shows Troy-Bilt "How We're Built"

Marcus Thomas LLC is out with a new campaign for client Troy-Bilt (MTD Products Inc) centering around the agency’s new Troy-Bilt branded website that features a video maker. The video maker at howitsdone.troybilt.com allows users to generate their own gardening videos and helps Troy-Bilt connect with gardeners, both male and female, age 25+.

The effort, launched March 20, 2014, lets gardening enthusiasts create 60- to 90-second, partially animated videos offering gardening tips and showing off what they have grown and created. Part of a larger multichannel campaign, this campaign is promoted through online advertising and includes a competition where consumers will vote for the best gardening-enthusiast videos, which then go to final expert judging, with the winners receiving gardening equipment and other prizes. These videos may then be shared or linked to Facebook or Twitter, and they will also be posted in a public gallery.

About Marcus Thomas
Marcus Thomas is a $145 million, fully integrated marketing communications agency with more than 185 professionals in Cleveland and Youngstown, Ohio, and Buenos Aires, Argentina. Clients include Akron Children’s Hospital, MTD Products (Troy-Bilt, Yard-Man, Yard Machines, Remington and MTD brands), Nestlé, the Ohio Lottery, Quanex, Sherwin-Williams Paint and Sundries Brands (Dutch Boy, Krylon, Purdy and Pratt & Lambert brands), SIRVA, Swagelok and Tarkett, among others. For more information, visit marcusthomasllc.com.