With four different annual reports produced by multiple vendors, it’s easy to see why Akron Children’s Hospital struggled with maintaining brand continuity for its report series. Our diagnosis? You need one overarching theme for all your reports. Our treatment plan? Develop a guide on how to apply the theme to the entire series – no matter the vendor.
For 2013, our team created a “Why not?” theme to demonstrate how Akron Children's always questions, pushes boundaries and never says, ”No” – just like kids. We incorporated that theme into the design and creation of their primary annual report, then used that foundation to develop a guide for other vendors to use in producing the remaining reports in the series. The guide ensured continuity in design, voice and, most importantly, the Akron Children's brand.
The process worked so well that it’s being applied to produce the 2014 report series as well.