Lifebanc’s Good Made Easy campaign was designed to increase the number of donors among Millennials (ages 18-29) and help shift the perception of organ, eye and tissue donation from one of a weighty commitment to that of a simple, everyday opportunity for people to make a real, positive impact on the world.
The Good Made Easy .01k race was an entertaining event planned exclusively for five Northeast Ohio colleges and universities. It was intended to create awareness of the good that can be done through organ donation, and made it easy for students and faculty to register as organ donors. It put a new twist on the running craze that has gained popularity – it challenged college students to travel just .01 kilometer – 32 feet, to be exact – and check a box to commit to organ donation.
Supporting elements included .01k posters that were hung up in dorms, cafeterias, classroom buildings, etc., a 10' x 10' booth, the world’s easiest cornhole game and many giveaway items.