ALLTEL

Making Friends in a New Market

CHALLENGE

Alltel acquired GTE Wireless properties that made them a new player in the Cleveland, Akron and Canton, Ohio markets. They need to quickly establish a brand presence and increase store traffic.

RESULT

Forty-five percent increase in top-of-mind awareness and 39.5 percent increase of in-store traffic.

LEARN MORE

E-mail Mark Bachmann for the full case study.