HomeTown Health Network

Achieving Corporate Goals during Change and Growth

CHALLENGE

In the late 1990s, HomeTown Health Network underwent a boon in corporate growth. However, having built its brand identity on its personal and timely customer services, the company wanted to reassure its employees and customers that despite its growth, it would maintain the same “home town” close-knit family atmosphere that was its trademark.

RESULT

By developing a communications strategy that ensured HomeTown would maintain the same personalized and timely services and home-town feel the company had always had, a minimal number of HomeTown members switched to another plan and there was high retention of HomeTown employees.

LEARN MORE

E-mail Mark Bachmann for the full case study.