St. Elizabeth Medical Center

Cardiology Specialists

CHALLENGE

Increase the public’s awareness of St. Elizabeth’s status in cardiac care by developing an advertising campaign marrying a message of confidence and comfort.

RESULT

Within the campaign year, 38.6 percent of respondents in an awareness survey identified St. Elizabeth as the best area hospital for cardiac care. The hospital’s closest competitor was named by only 7.5 percent of the respondents.

LEARN MORE

E-mail Mark Bachmann for the full case study.