Johnsonite

Changing Industry Perception Through Branding

CHALLENGE

Improve brand identity in a category that is considered a commodity business.

RESULT

According to an independent survey conducted by the industry’s trade publication, Floor Focus, Johnsonite rose from a tie for sixth place in brand awareness in 1998 to a tie for first place in 2001.

LEARN MORE

E-mail Mark Bachmann for the full case study.