pfz

Pfaltzgraff: Launching a Brand

CHALLENGE

Launch a new brand for Pfaltzgraff, the leading brand for tabletop and decorative kitchen accessories, capitalizing on current industry trend of customization.

RESULT

A sub-brand, pfz, was created and an accompanying online store, pfz.com, was created to reach this Web-savvy audience in lieu of brick and mortar stores.

LEARN MORE

E-mail Mark Bachmann for the full case study.