Content Marketing is all about creating and distributing relevant content to a well-defined audience to affect their behavior. Simple. That said, many marketers today look for content marketing experts to help them generate leads, to supplement paid media branding or promotions or to correct or elevate a company’s search profile and visibility.
Marcus Thomas is an agency with decades of content marketing experience, beginning with creation and production of branded content television programming in the 1950s and evolving to today’s multiplatform, multi-audience content marketing programs. In fact, in 2014, 2015, 2016 and 2018 the Content Marketing Institute named us one of the world’s top six Content Marketing Agencies.
Our success comes from a deep understanding of the Value Exchange that exists between customers/consumers and brands. The insights we can derive from this awareness shape customer personas, articulate customer journeys, plus inform content creation and distribution plans. Our knowledge of media and analytics helps us optimize our efforts, whether they’re part of a traditional CPG branding effort or a B2B lead gen and marketing automation effort.
Content Marketing can play many roles, from laying the foundation for a brand to driving lead-to-revenue to supporting promotional efforts. The determination of this role is the product of Content Marketing Strategy. Our award-winning Content Marketing team can help articulate, communicate and deliver a content marketing strategy that fits your organization's needs and can be evaluated on its impact on your business.
Content strategy within Content Marketing often involves owned, earned and paid content; traditional and digital. Our Content Marketing team is experienced at bringing all of these tools to bear in lead-generation, branding and promotional campaign and has done so within a variety of market segments.
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