Moulding & Millwork changed the interior wood trim industry when it reinvented their business and branded it as Metrie, featuring a new collection of professionally designed and perfectly coordinated trim and interior door finishes. Marcus Thomas' job was to help Metrie tell this reinvention story, to help them get distribution and support throughout the A&D community, the Big Box, Lumberyards and DIYers.
We designed catalogs for the collection, regional catalogs and catalogs for the hospitality industry, each with a richness characteristic of this new designer brand. And we planned an introduction at the International Builders' Show that would be the brand's coming out party. Here the agency delivered with a never-seen-before approach, utilizing location-based technologies to give visitors to the Metrie show environment a personalized virtual experience that adapted the story as they moved from "room to room."