Mylicon.com. When moms need comfort.

After a multi-year hiatus, one of the world's best infant gas remedies, MYLICON®, was undergoing a rebranding, building upon its immediate credibility amongst new moms.

But the infant gas category is small and niche, and communications needed to be both educational and distinctive.  Consequently, search and digital made up a large part of the reintroduction effort.  To convert this traffic, the brand needed a central hub where Mylicon moms could intersect with the brand's key messaging and get answers to their baby gas questions.